Category Archives: Packaging

Co packing services to ensure your products stand out from the rest

http://www.marsdenpackaging.com

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Finding product packaging that stands out in today’s highly competitive retail environment is incredibly difficult. The packaging not only has to offer protection, it also fulfils a vital role in the product’s promotion. All this adds up to making the design of successful product packaging one of the biggest challenges of launching a new product on the market. In order to be able to meet these challenges you’ll need to find a co packing specialist with the expertise to recognise and understand what makes great packaging.

Whether yours is a seasoned business with many years of experience in getting new products to market, or you are a start-up about to embark on your first product launch, you should expect to work closely with a co packing company to get the best end result. Co packing companies usually have a team of packaging experts who have the expertise to manage to product packaging process from the design and development stages, through to the completion of the project.

The design of product packaging should always begin with a thorough understanding of your product and your unique requirements. Effective communication is crucial to this understanding and the co packing company you choose to work with should spend time working closely with you to discover as much as possible about your project, your brand image and your goals.

A thorough understanding of your product and brand should give your packaging designer the information they need to develop a packaging solution that will not only promote the product but will also use as little packaging as possible. Advice from experts such as www.marsdenpackaging.com, suggests that keeping packaging to a minimum is vital these days as consumers are increasingly intolerant of over-packaged goods and instead demand products which use environmentally friendly packaging.

A successful co packing project should cover all the stages of product packaging and once a design has been agreed upon, a prototype should be assembled to enable testing and the implementation of any changes which may be required. Making a few simple changes can make all the difference when it comes to product packaging; your product designer will be able to offer advice on ways to enhance the design to improve ease of storage or the weight of the packaged product, for example.

A wide range of off-the-peg packaging solutions are available and whilst these can prove to be useful if you’re on a tight budget, in most cases new products benefit from bespoke packaging. It’s also worth remembering that a wide range of additional packing services are also available, designed to complement the ‘main’ packaging of a product. Clip stripping and shrink wrapping, for example, can be used to assemble products for display on the shop shelf or to group products together during product promotions or buy-one-get-one-free offers.

Designing product packaging requires a high level of skill and expertise. If you’re looking for a way to package a brand new product or to breathe new life into an established product range, working with a co packing expert is a great way to ensure your products get the attention they deserve.

 

 

How to harness the power of product packaging as a marketing tool

Get the packaging of your product right and it can mean the difference between its success or failure. Big brands invest huge amounts of time, effort and money into the design and development of product packaging, particularly when launching a new product, but for small businesses this can make it difficult to compete in the marketplace.

Despite the fact that social media and email marketing have helped to make the endless competition for consumer’s attention a little fairer, many small businesses failure to pay enough attention to the way their products are packaged. The majority of consumers can be easily won over by good packaging and with this in mind; the way that a product is packaged should be a crucial element of the way it is marketed.

With this in mind, if you run a small business, you need to make investment into product packaging a priority, not an afterthought. Remember that the packaging you use will reflect and enhance the branding of a product so choose colours carefully and try to use the packaging to encourage potential customers to think about why they want to buy it. Colour can prove extremely influential when it comes purchasing decisions and for further information on the best colours to use for your particular product, a specialist marketing or packaging company will be able to help.

You’ll also need to take into consideration your target audience when thinking about product packaging or co-packaging. For example, if you manufacture environmentally friendly products, minimalist, simple packaging made from recycled materials will reflect your brands green credentials, whilst over-the-top packaging will simply send out the wrong message.

Luxury product packaging should be just that: high-quality materials must be used throughout and the way luxury products are packaged should create an aura of quality, status and expense.

Packaging and labelling tips for small businesses

When starting out, many small businesses think about how they’re going to package their products as more of an afterthought but this can prove to be a big, and costly, mistake! How to package and label products is not a simple as it seems and to get it right requires lots of thought and careful planning, so please read on for ideas on designing great product packaging and labelling.

You’ll need to begin by thinking about which retailers you’re going to target. Issues to consider are: how will your product be displayed in their shop – taking into account that they’ll be more likely to stock your product if it takes up the minimum amount of room and is easy to fit onto shelves. This is where the size and shape of the packaging come into play as if it’s too bulky it won’t fit, whilst too small and it’ll prove difficult to display attractively. Don’t overlook the positioning of labels and any product packaging handles.

Before you go ahead and place a large (and very expensive) order with a product packaging company, it can be well-worth making several prototype packaging designs yourself. This is the best way to assess the design, look and feel of the packaging and you’ll be able to show the prototypes to retailers so they have a good idea of how the products will look and fit into the displays in their store. When showing packaging prototypes to retailers, it can also be very helpful to ask them for feedback as they’ll be able to offer advice on what they know from experience will work well and what could prove a hindrance.

Good packaging equals great branding and at this point it can be well worth investing in the advice of a professional product development consultant. Remember that product packaging is the biggest weapon in your arsenal when it comes creating sales: packaging is the first thing potential customers will see and their decision whether to buy your product or to choose your competitor’s, will be based on the look and feel of the packaging.

When choosing a product packaging company, it’s well worth shopping around. Try one of the trade associations as a starting point, such as the BCMPA www.bcmpa.org.uk

Smaller, local firms will, on the whole, be cheaper than larger companies and it’s also worth bearing in mind that when it comes to packaging, the more you order the cheaper the overall cost will be. If you’re nervous about investing in a large packaging production run, some packaging companies offer discounts for ‘piggybacking’ onto a larger run but this can mean compromising on the style of packaging you choose.

Product labelling is equally important as product packaging and some research into your target market will be vital. Take a good look at how your competitor’s products are labelled and think about what works well and which labelling is less successful. Labelling should never be underestimated and it can help to think of the labels on your products as advertising, rather than just as a way to relay information. Make sure you get it right first time as correcting mistakes at a later date is very expensive and whilst labelling should be simple and easy to read, check and then check again that nothing has been missed out.