Finding product packaging that stands out in today’s highly competitive retail environment is incredibly difficult. The packaging not only has to offer protection, it also fulfils a vital role in the product’s promotion. All this adds up to making the design of successful product packaging one of the biggest challenges of launching a new product on the market. In order to be able to meet these challenges you’ll need to find a co packing specialist with the expertise to recognise and understand what makes great packaging.
Whether yours is a seasoned business with many years of experience in getting new products to market, or you are a start-up about to embark on your first product launch, you should expect to work closely with a co packing company to get the best end result. Co packing companies usually have a team of packaging experts who have the expertise to manage to product packaging process from the design and development stages, through to the completion of the project.
The design of product packaging should always begin with a thorough understanding of your product and your unique requirements. Effective communication is crucial to this understanding and the co packing company you choose to work with should spend time working closely with you to discover as much as possible about your project, your brand image and your goals.
A thorough understanding of your product and brand should give your packaging designer the information they need to develop a packaging solution that will not only promote the product but will also use as little packaging as possible. Advice from experts such as www.marsdenpackaging.com, suggests that keeping packaging to a minimum is vital these days as consumers are increasingly intolerant of over-packaged goods and instead demand products which use environmentally friendly packaging.
A successful co packing project should cover all the stages of product packaging and once a design has been agreed upon, a prototype should be assembled to enable testing and the implementation of any changes which may be required. Making a few simple changes can make all the difference when it comes to product packaging; your product designer will be able to offer advice on ways to enhance the design to improve ease of storage or the weight of the packaged product, for example.
A wide range of off-the-peg packaging solutions are available and whilst these can prove to be useful if you’re on a tight budget, in most cases new products benefit from bespoke packaging. It’s also worth remembering that a wide range of additional packing services are also available, designed to complement the ‘main’ packaging of a product. Clip stripping and shrink wrapping, for example, can be used to assemble products for display on the shop shelf or to group products together during product promotions or buy-one-get-one-free offers.
Designing product packaging requires a high level of skill and expertise. If you’re looking for a way to package a brand new product or to breathe new life into an established product range, working with a co packing expert is a great way to ensure your products get the attention they deserve.